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14/12/2018 a las 08:24:54
Almost 20 years ago, Nike set out to craft a shoe that delivers peak performance for athletes while reducing manufacturing waste in the process. In reality, [url=http://www.annasantander.es/Nike-Air-Presto-Mujer-c-58_60.html]Nike Air Presto Mujer[/url] what it created was a war that would give rise to hundreds of thousands – if not millions – of dollars in costs and stretch over years and [url=http://www.andrewjoslin.co.uk/nike-air-max-90-c-10/nike-air-max-90-womens-c-10_12/]Nike Air Max 90 Womens[/url] continents. Inside Nike’s ultra-secretive Beaverton, Oregon headquarters, this shoe took the form of years [url=http://www.annasantander.es/Nike-Air-Max-Tavas-Mujer-c-40_42.html]Nike Air Max Tavas Mujer[/url] of intensive research and development, and expenses that CEO Mark Parker thought the $86 billion sportswear giant might [url=http://www.andrewjoslin.co.uk/nike-air-zoom-pegasus-35-c-49/nike-air-zoom-pegasus-35-mens-c-49_50/]Nike Air Zoom Pegasus 35 Mens[/url]never recoup.But then in February 2012, Nike debuted what was deemed to be the most momentous innovation in the fiercely competitive, and multibillion-dollar-earning sneaker market in years. It was Flyknit.The technology, itself, uses [url=http://www.andrewjoslin.co.uk/nike-air-max-97-c-31/nike-air-max-97-womens-c-31_33/]Nike Air Max 97 Womens[/url] yarn and fabric variations to engineer “a featherweight, formfitting and virtually seamless upper.” In addition to “a precision fit,” the woven upper of Flyknit footwear – the first sneakers to bear an upper that consists of a single piece of [url=http://www.thomaspolly.fr/Nike-Air-Max-95-Femme-c-16.html]Nike Air Max 95 Femme[/url] material, as opposed to one derived from different pieces stitched together – results in little to no waste in the manufacturing process.
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With roots at Nike that date back to at least 2000, when the Oregon-based sportswear giant made its very first prototype in working to create a sneaker with a woven-fabric upper, the technology represents “the right direction for Nike, from both a bottom-line and an environmental perspective,” Parker told the Wall Street Journal in 2015. And it has performed. In the five years since its initial release, sneakers that bear the Flyknit technology have brought [url=
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